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LIRA AI LTD. PRIVACY POLICY

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This privacy policy (the “Privacy Policy”) describes how Lira AI Ltd., (the “Company”) treats information that it collects or receives from you (the “Users”) through the Company’s website at https://getlira.ai (the “Website”), or through the Company’s solution and services (collectively the “Services”); it is clarified that for the purpose of this Privacy Policy, reference to the Services shall mean also the Website. Alongside the Company terms for any applicable Service, this Privacy Policy governs your use of the Services. By clicking that you accept the terms and/or using any of the Services, you agree to be bound by this Privacy Policy. In case you are accepting this Privacy Policy on behalf of another legal entity, such other legal entity shall also be considered as a User, and you represent that you have the power and authority to agree to this Privacy Policy for such entity. This Privacy Policy is effective once the User clicks that it accepts the terms or begins using the Services, the earlier (the “Effective Date”).

Company is headquartered in Israel. Company has appointed an internal data protection officer for you to contact if you have any questions or concerns about Company’s personal data policies or practices. If you would like to exercise your privacy rights, please direct your query to Company’s data protection officer. Company’s data protection officer’s is Roy Shachar, CTO, roy@getlira.ai.

  1. Types of Information Collected

The Company may collect both Personally Identifying Information and Non-Identifiable Information of the Users and Users’ customers (together “Information”) provided by Users in connection with use of the Services. For the purposes of this Privacy Policy, "Personally Identifying Information" shall mean information which could (alone or in combination with other information collected by us) personally identify you, including without limitation, name, e-mail, phone number, gender, identification numbers, home and business addresses, profession, credit card information, dates of birth, transaction history, bank account and routing numbers, and other personal information. "Non-Identifiable Information" shall mean information collected regarding the use of the Services or other interactions with the Company which does not enable identification of an individual User.

  1. How Information is Used

In general, the Company may use Information in order to provide and improve its Services, to customize and optimize User experience, and for its other business requirements. More specifically, the Company may use Information collected by it for any of the following purposes:

  1. To provide the Services;

  2. To develop, deliver, and improve the Services;

  3. To customize and personalize the Services for each User and to enhance the User experience;

  4. To send important notices, such as communications about the Services, and changes to terms, conditions, and policies;

  5. To compile statistical information and insights related to performance or use of the Services, and use such statistical information and insights (including without limitation for research purposes or public use in aggregated non identifying form).

  6. To produce or compile reports for Users through the Services;

  7. For marketing purposes, including without limitation, to send Users information and to alert Users to new developments, promotions, specials, products or services or other activities, announcements, promotions, and newsletters, and to personalize same; and to administer same.

  8. To improve, content, and advertising by the Company (including without limitation to identify usage trends and to determine the effectiveness of Company’s promotional campaigns)

  9. To contact Users, without limitation with respect to promotional and sales offers;

  10. To identify or locate a User using the Services in order to facilitate the other purposes specified in this section;

  11. To monitor and analyse information regarding User browsing and viewing preferences and to diagnose problems of the Services;

  12. To administer and process payments;

  13. For fraud prevention, internal operations, legal compliance, and other public and security related purposes; and

  14. To enforce any subscription terms and any supplemental terms or policies of the Company.

We do not sell Personally Identifying Information to anyone and only share it with third parties who are facilitating the delivery of our services.

  1. How Information is Collected

The Company may collect Information during User online and offline interactions with the Company and any of its Services, such as, without limitation, when a User registers for the Services or creates an account, by monitoring parameters of a User’s use of the Services with the use of certain tools, and when a User communicates with the Company through the Services, by email or otherwise.

It should be noted that the Company also makes use of ‘cookies’, for the purposes specified hereunder (and uses the information gathered through such means subject to the limitations specified hereunder), and also retains Information required to allow Users to log in without such User entering its credentials and passwords.

You can manage the use of cookies through your internet browser settings. Most browsers allow you to disable cookies, which will prevent your browser from accepting new cookies, and, depending on your browser, may also enable you to control the acceptance of individual cookies. You may also delete cookies that are already stored on your device. Please note that if you do so, you may need to manually reset certain preferences each time you visit our website, and some features or functionalities of the Services may not operate properly.

  1. Retention and Removal of Information

We will process your Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may process certain Information as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of Non-Identifiable Information, account recovery, or if required by law. All retained Information will remain subject to the terms of this Privacy Policy.

  1. Users Responsibilities

Users represent and warrant that they have provided all required notices to, and obtained all legally required rights, consents, and permissions from their employees, service providers, end users or customers to transfer and process Information through the Services.

  1. Sharing Information with Third Parties

User acknowledges that Company utilizes certain third-party services in order to make its own Services available, such as, without limitation, hosting services for storage of Information. Any services and/or infrastructure of third parties (including sub-contractors) shall be referred to herein as “”.

Company may disclose Information to third parties as follows: (a) to applicable Third-Party Services as required to provide, develop, improve, support or maintain the Services, or to otherwise facilitate any of Company’s uses permitted hereunder (such as providers of hosting services for storage of User Information stored as part of the Services); (b) to a successor entity of Company by way of merger or acquisition of Company’s applicable assets (for any use permitted hereunder).

Company reserves the right to disclose any gathered information as required by law and when Company believes that such disclosure is necessary to protect its rights, the integrity of the Services, Company's systems and technology, and/or to comply with a judicial proceeding, court order, or legal process served in connection with the Services.

  1. Transfer of Information

 We transfer, store and process the types of Information mentioned above in Section to locations outside of the EEA and the UK as mentioned above in Section 5, in order to facilitate the purposes mentioned in this Privacy Policy. This includes transfers to Israel, the USA, as well as other jurisdictions where our third-party service providers are located.

We transfer Personal Data to locations outside of the EEA and UK in order to:

  1. Store or backup the information;

  2. Enable us to fulfill our contractual commitments to you;

  3. Enable us to fulfill any legal, auditory, ethical or compliance obligations which require us to make such a transfer;

  4. Facilitate the operation of our business, where it is in our legitimate interest, and we have concluded that such interest is not overridden by your rights;

  5. Serve you across multiple jurisdictions; and

  6. Operate our affiliates in an efficient and optimal manner.

Where your Information is transferred outside of the EEA or the UK, we will take reasonably necessary steps to ensure that your Information is subject to appropriate safeguards, and that such Information is treated securely and substantively in accordance with this Privacy Policy. Transfers from the EEA to Israel are made based on an adequacy ruling by the European Commission. Transfers from the EEA to the USA are made based on the EU-US Data Protection Framework or Standard Contractual Clauses (SCCs) published by the European Commission, as applicable. Transfers from the UK to the EEA or Israel are made based on the UK’s Adequacy Regulations. Transfers from the UK to the US or other non-adequate countries are made based on the UK’s International Data Transfer Addendum to the EU Commission Standard Contractual Clauses. For more information about these safeguards, please contact us at roy@getlira.ai.

  1. Links to Third Party Websites

Most of the third-party sites or other resources which are made available via the Service provide legal documents, including terms of use and privacy policy, governing the use thereof. It is always advisable to read third-parties' terms of use and privacy policy documents carefully before using those sites and services, as they shall govern any use of such third parties' websites, and inter alia, in order to know what kind of information they are collecting.

  1. Users Rights Regarding Information

Applicable data protection, privacy, and other laws provide certain rights for data subjects. Such rights may include, without limitation, the following:

  1. Right to be informed;

  2. Right of access;

  3. Right to rectification;

  4. Right to erasure;

  5. Right to restrict processing;

  6. Right of data portability;

  7. Right to object;

  8. Rights related to automated decision making including profiling.

You may withdraw or revoke your consent to our processing of your Information at any time.

Please note that exercising any of the foregoing rights may restrict or prevent us from providing the Services, and in such cases we may be required to suspend or terminate the Services.

We will endeavour to respond to and comply with your request(s) as soon as reasonably practicable, and in any event in accordance with applicable law.

To exercise these rights, or if you have any questions regarding our processing of your Information, please contact us.

  1. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

  1. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the bottom of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

  1. Updating and Reviewing User Information

Users are responsible for keeping their information current and up-to-date. Users may update their information by modifying their account, or contacting the Company in the manner specified herein. The Company will use reasonable efforts to process any change made by a User. User acknowledges however that deletion of Information may result in failure to provide User with access or use of the Services, or alternately may impair the Services.

  1. Contact

Any required or permitted notices hereunder must be given in writing (a) if to the Company, by E-mail to the following address: roy@getlira.ai; and (b) if to User by e-mail to the e-mail address with which User registered for the Services. Notices will be deemed given within 1 business day from the delivery date if sent by E-mail, and within 5 business days from the delivery date if sent by other methods permitted herein.

  1. Amendments; Governing Law

Company may change the terms of this Privacy Policy by posting new terms, such terms shall be effective in respect of each User immediately once posted.

Any disputes or claims arising out of or in connection with this Privacy Policy, will be governed by and construed in accordance with the laws of the State of Israel, excluding its conflict of law principles. The parties irrevocably agree that the competent courts of Tel-Aviv shall have exclusive jurisdiction to settle any disputes or claims arising out of or in connection with this Privacy Policy.

 

Last updated: December 2025.

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